Thon Hotels
Case: Thon Hotels. E-commerce. (2008-09). http://thonhotels.no
Mission: Redesign their site with a focus on improving their booking process.
Concept: Make a booking process where complicated pricing models, confusing hotel terms and other potential show-stoppers are reduced to a minimum.
My role: Test leader on two usability tests with a focus on the hotel booking process. QA of interaction design for booking process. Leading personas workshop. The site was developed in collaboration with Kjartan Bjørndal Michalsen, Inge Fossland and Stine Sjåstad.
Award: Thonhotels.no won the Design Effect award in 2010, based on the fact that numbers of online bookings went up by 70% after the redesign. Read the jury verdict (in Norwegian).


Front page. Booking module to the right.


Usability test material Testing different terminology describing the hotel facilities. Here: names used for hotel rooms. Which room do you want if you can choose between a suite, a superior room, and a deluxe room for about the same price? Surprisingly few of the Norwegian users knew the difference between these room types, different types of beds and so on. What is a twin bed exactly?